When leaders feel stuck, we often look outward—market shifts, team dynamics, timing. Aaron Morrison calls this living “at the effect.” The turn happens when you move “at cause”—owning outcomes regardless of circumstances.
Aaron rose through roofing leadership, hit the classic “scale or bail” ceiling as a solopreneur, and then faced a personal reckoning. What changed wasn’t his résumé; it was his identity. The belief upgrade came first: “My thinking was the limiting element.” Once he saw that, options multiplied.
moves any leader can use today:
- Own it before you optimize it.
You may not be at fault for the past, but you are responsible for the future. That shift collapses delay. When you stop waiting on conditions, you start creating them. - Anchor discipline so you don’t backslide.
Progress fades when you let lessons stay theoretical. Pick one behavior that expresses the new identity—daily. Track it for 30 days. Miss a day? Don’t spiral; reset. It’s not the miss that breaks you—it’s the fixation on missing. - Communicate about emotions, not from them.
High-stakes conversations often derail because we argue from triggered states. Aaron’s reframe: describe the feeling and the story you told yourself, then check it. “When X happened, I made it mean Y, and I felt Z.” That invites clarity without collateral damage. Remember: effective communication = message intended is message received.
Flip confirmation bias in your favor.
Your brain scans for proof of whatever you believe. If the old tape says “not enough,” your attention will curate evidence of that. Replace it with intentional searches for competence, wins, and worthy effort. Use “I am” statements as if now (e.g., “I am disciplined,” “I am a clear communicator”), record them in your own voice, and play them as you fall asleep and wake—when your brain is most suggestible.
Regulate first, then execute.
State management is a leadership skill. Aaron’s Two-Minute Reset calms the nervous system so you can choose the next best action instead of reacting to it.
So What’s the Point? You’re the hero of your story; I’m here as a guide.
If you’re ready to step out of “scale or bail” and into self-mastery—ownership, anchored discipline, and cleaner communication—your ceiling moves.
Your Next Easiest Step: Subscribe to the Progress Always Podcast and let the conversation aid your shift in mindset and explore what’s possible!
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