Breastfeeding isn’t one-size-fits-all—and shame has zero ROI. In this episode, Tirza Hova, founder of Milk by Mom (and fellow Thunderbird), breaks down how freeze-drying breast milk gives families the freedom of formula with the benefits of breast milk. We get into modern postpartum realities, boundaries at work, and the mindset shifts required to lead at home and in business.
Key takeaways
• Freeze-drying = shelf-stable, travel-friendly breast milk without losing the good stuff.
• Postpartum support is a leadership problem: systems, boundaries, and community matter.
• “Done beats perfect”—especially for parents and founders.
• Willingness > timing: growth rarely happens at the same speed in a relationship.
• Fitness as a practice mirrors entrepreneurship: consistency compounds.
Quotes
• “We’re modernizing breast milk—freedom for moms, best start for babies.”
• “There’s no one-size-fits-all, only what fits your family.”
• “Awareness is step one; recommitment is the work.”
• “Done is better than perfect—presence beats polish.”
• “If it was easy, everyone would do it.”
Guest links
• Milk by Mom
• Social: @milkbymom @tirzj10
• LinkedIn
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Progress Always.